This site uses Akismet to reduce spam. Social media is certainly a valid and potentially important tool in exploratory or secondary research efforts – and, indeed, marketers owe it to themselves to regularly search Twitter for the latest chatter concerning the company and its products/services. Instagram may have been the second most popular network to use amongst the people who took the survey as it may not be used for a way of communication, but to promote work such as, photography, music, art work etc. When users communicate through these websites, they use things like instant message (IM) and chatting as well as status or Twitter updates to talk to friends and express themselves (Kaitlin, 2010). Through the use of Facebook, chatting, checking their email, pinging, WhatsApp, youtube, and MySpace students spend lots of time away from studying. This is qualitative data that can aid the company in exploring its research problem further. Q2: What is the amount of time students invest into social networking? Notably, the origins of the Web as a network for academics to share information make it a useful tool for researching existing research reports. This survey highlighted the fact that people prefer to use Snapchat… Please log in using one of these methods to post your comment: You are commenting using your account. Many of the top research companies feature analyst blogs, which provide some industry data and analysis for free. iv. This is because students these days spend more time chatting with their friends rather than engaging in research or reading their books. After finding out more about how badly privacy is lacking in social networking, it is very clear that there needs to be awareness brought upon these millions of users, so that nothing worse begins to happen. Here is an example search: Filtering your results with the CONTENT TYPE - Journal Article option will often be useful for this kind of search. If a community is established for research purposes, this should be considered primary data, but using social media to research existing sentiments is considered secondary research. See the collection of guides to Summon for further search tips. Preliminary investigation and interviews with some teachers and students revealed a number of challenges in relation to student’s participation on social media networks. As stated by Ndaku (2013), students spend a lot of time on social networking sites than in their academic activities and this affects their academic performance. Secondary data can provide sources for hypotheses that can be explored through primary research. endobj In addition, ‘meme’ pages are also prominent on the website, so entertainment is a factor which could be why people return to the social network. Change ), You are commenting using your Facebook account. It is speculated that an average Nigerian youth spends about six to seven hours on the internet daily, some even do all night browsing. If a community is established for research purposes, this should be considered primary data, but using social media to research existing sentiments is considered secondary research. Learn how your comment data is processed. Some notable resources are the following: Primary research involves gathering data for a specific research task. The less information users put into these sites, means networking sites will no longer have data to track, which will limit what personal information they can find out about users. Through the Internet a number of web technologies emerged, and one technology that is making waves with regard to information sharing and communication are the social media networks. Rather social network sites (SNS) promote interactions among students and teachers (Ahmed & Qazi, 2011). Ho2: Student do not invest substantial amount of time in social networking. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. <> iii. In this multiple choice question, ‘What network do you use the most?’, 66.7% of people preferred to use snapchat, alongside Instagram with 57.1%. These companies invest a large sum of money into endorsements as they profit from it long-term, they end up with a large number of consumers for their product, bringing in a larger revenue. The Internet is an ideal starting point for conducting secondary research based on published data and findings. But with so much information out there, it can be a daunting task to find reliable resources. Ask us anything! Get Full Work (adsbygoogle = window.adsbygoogle || []).push({}); Disclaimer: Using this Service/Resources: You are allowed to use the original model papers you will receive in the following ways: 1. 4 0 obj The use of social media (like facebook, Youtube, twitter and WhatsApp) by secondary school students today is resulting to mass failure of students in academic achievement (David, 2014). ( Log Out /  Many research publications are available online, some for free and some for a fee. I created a short survey, receiving 21 individual responses from different people. The evolution of social media has cut across all facets of society with its positive and negative impacts. Change ). Tawei Wang. LinkedIn, in particular, can be a good source of market intelligence – for example if you’re doing market profiling, or want to gather the views of specific individuals. Importantly, technology entails information and communication which may be defined as the handling and processing of information (texts, images, graphs, instruction) for use by means of electronic and communication devices such as computer, cameras, telephones (Oleabhiele, 2015). Authors: Roger S. Debreceny. Through this platform, individuals and organizations create profiles, share and exchange information on various activities and interests. Committed customers who either complain, comment, or compliment are providing information that can form the foundation for researching customer satisfaction. 1 0 obj For example, Google offers Advanced Search ( search?hl=en), Google Scholar (, and Google Book Search ( <>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Social media sites may have the sole purpose for communicating with other people, but to be unique, bringing users to their platform, new ways must be invented. The Internet is an ideal starting point for conducting secondary research based on published data and findings. ‘All You Need To Know’ – About me Project, Staff Awards – Interview Questions/Script, Representation of Female Characters in Films, Issues/Codes & Conventions of Factual Programming, Social Media Platforms – Secondary Research, Follow Cameron L-V Posts on This report, however, does not aim to address the use of social media for public relations. The Internet revolution changed the information world with regard to sharing, speed, storage and retrieval of information in whatever form regardless of the person’s location. To ascertain the difference in students’ usage of social media network by gender. In addition, people are concerned with the fact that the government has increased their ability to view personal information, due to the terrorist attack on September 11, 2001. Many are worried that this lack of privacy could start becoming too common among users, and more and more of them will willingly share private information for the world to see. You might want to take a break, according to researchers at Penn State and Jinan University who discovered that excessive use of social media for COVID-19 health information is related to both depression and secondary trauma. Or you can data mine Twitter summarising, for example, how often particular words or phrases crop up. The social media behaviour of artists, dealers, collectors, and enthusiasts has been looked at. For example, Facebook has recently released private information of 87 million of its users to third party company Cambridge Analytica(Mckinnon). A research article or study proving this would be a primary source. ( Log Out /  Companies that transact online have a wealth of data available to them. This means that there are many databases which may be helpful for finding scholarly literature related to the study of social media. The world is moving at a jet speed as a result of advances in technology.


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