3Ps of Services Marketing Mix To discern the differences between services and physical products, the 4Ps marketing mix i.e. execute marketing strategies. We now look at the 3 new elements of the services marketing mix - people, process and physical evidence - which are unique to the marketing of services. For service marketing , due to special and unique features the marketing mix is extended to include physical evidence , process and people. In 1953, Neil Borden mentioned it in his presidential address to the American Marketing Association (AMA).. So, the service marketing mix as 7p is used to consider the service marketing. The world economy nowadays is increasingly characterized as a service economy. Introduction. People: People are a defining factor in a service delivery process, since a service … . However the services marketing mix … In general terms, marketing mix is a variety of different factors that can influence a consumer’s decision to purchase a product or use a service. 4) It is a guide to improve a business . Service Marketing Mix The classical marketing mix with three added categories of tools which are more suited to achieve marketing objectives for services: People, Process, and Physical Evidence. Product, Process, Pricing and Promotion has been extended to include three additional 3Ps: People, Physical Evidence and Process. Service marketing mix 1. Also called the '7 P's of Marketing'. The unique 3 Ps of services marketing … In fact, the growth of the service … Services Marketing - Definition and Characteristics. As a result, by altering the marketing mix and certain features within it, you can end up with an enlarged product portfolio. Thus marketing mix of service … 3 additional Ps – 7 Ps as the Marketing Mix for Services. Service Marketing Mix The essence of every marketing strategy is the marketing mix. Services Marketing Mix. In thispaper, we have studied these seven factors application and their effects on marketing audit in engineering and technical service … Physical evidence was an important P in the service marketing mix… This is primarily due to the increasing importance and share of the service sector in the economies of most developed and developing countries. However, the distinctive characteristics of services … The 4 Ps, comprising product, price, place and promotion build the 4 critical pillars of every marketing strategy. The concept of “marketing mix” was introduced over 60 years ago. As we discussed in the lesson on services, there are a series of fundamental characteristics such as intangibility, inseparability, heterogeneity and perishability which are unique to a service.The traditional marketing mix which includes product, place, price and promotion could be stretched to compensate for these factors.


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