For more information on how to do a SWOT analysis please refer to our article. Share your thoughts and experiences in the comments section below. By dominating the online advertising market Google can better understand current advertising trends, collect an enormous amount of information about online users’ shopping habits, and enhance their related services by improving targeted advertisements. It is a useful technique to analyze the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Google is facing in its current business environment. Google's products are its major strength which has created a huge user base. In June 2020, more than 1,600 Google employees petitioned the company to stop offering its G-suite services to police departments in the light of Black Lives Matter protest. Available at:, Fast Company (2018). Most important is that google does not lose its focus with competitors like Facebook and yahoo. …, Introduction to Concierge Industry The role of the concierge is …, Ecommerce or online shopping is one of the most rapidly …, This Ford SWOT analysis aims to assess the company internal …, strong criticism of the platform by internet users and businesses, SWOT Analysis of the Concierge Service Industry, Product Concept – Definition, Examples, Pros, & …, Selling Concept – Definition, Examples, Pros & …, Google LLC (A Subsidary of Alphabet Inc.). His interest and studies in strategic management turned into SM Insight project, the No.1 source on the subject online. Available at:, Crunch Base (2018). I love writing about the latest in marketing & advertising. It examines the strengths and the weaknesses of Google. In terms of tech advancement, it is in direct competition to Apple and Microsoft. Social networks, such as Facebook, Snap, and Twitter. Available at:, Net Market Share (2018). To protect its interests, Google has attempted to launch several social media platforms unsuccessfully like Google Plus and Shoelace, which failed to gain traction and forced the company to shut it down. Often, the company acquires already finished products that grow into successful businesses, like YouTube. All rights reserved BSSL. This Alphabet (Google) SWOT analysis reveals how one of the most successful internet companies used its competitive advantages to dominate the online advertising industry. They own about 14% of its shares. Your email address will not be published. The service was introduced in Kenya and used balloons to provide affordable 4G internet to under-covered rural communities in the East African nation. Also, graduated from Leeds Metropolitan University with a BA in Business & Management Studies and completed a DTLLS (Diploma in Teaching in the Life-Long Learning Sector) from London South Bank University. Therefore, many companies now-a-days prefer Facebook to Google for their advertising campaigns. Available at:, Apple Inc. (2017). As of October 2, 2015, Sundar Pichai is the CEO of Google. But most important, we believe we are just beginning to scratch the surface. Google has the provision to integrate with various languages and its localized searching is added features compared to other search engines. Many customers often contact us with requests for custom business/market specific SWOTs, because they trust us. Available at: https://www.emarketer, Dobbie, A. Available at: She is a creative writer, corporate storyteller and global brand consultant, who has a unique combination of a business and creative mindset. The brand presence of Google in any sector of the IT industry is immaculate and very few brands hold the capability to compete with it. The popularity of Google allows it to enjoy huge profits. How Does Credit Karma Work and Make Money? As of June 2019, Google market capitalization was $741 billion. Half of global digital ad dollars going to Google and Facebook, says report. Poor Pricing Strategy: On June 30, 2020, Google raised the subscription price of its YouTube TV service from $49.99 to $64.99 per month. All the information is supported with data from the most trusted sources. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, SWOT Analysis of Bisleri - Bisleri SWOT analysis, SWOT analysis of Tata Motors - Tata motors SWOT analysis, SWOT analysis of Bingo - Bingo SWOT analysis, SWOT analysis of McDonalds - McDonalds swot analysis, SWOT analysis of Nokia - Nokia SWOT analysis, SWOT analysis of Android - Android SWOT Analysis, Adidas SWOT analysis - SWOT analysis of Adidas, Dominos SWOT analysis - SWOT analysis of Dominos, Airtel SWOT analysis - SWOT analysis of Airtel, Accenture SWOT analysis - SWOT analysis of Accenture. In the U.S., the company was recently sued for colluding with Apple to make it the default search engine for Apple’s browser. Google is an American multinational company. Google has faced a string of whistleblower-based controversies that surround its workplace and business model ethics. The above information on the strengths, weaknesses, opportunities, and threats of Google should provide a clearer analysis of the brand’s industry position. Unsurprisingly, Google has generated majority of the revenues through advertising partnerships with third party websites, blogs, and similar platforms. The above information on the strengths, weaknesses, opportunities, and threats of Google should provide a clearer analysis of the brand’s industry position. The first in the SWOT analysis of Google is Strength. Vertical search engines and e-commerce websites, such as Amazon and eBay (e-commerce), Kayak (travel queries), LinkedIn (job queries), and WebMD (health queries). By: M Rahman | Tags: Marketing Essentials. Distribution channels and supply chain of Tesco. Worldwide, Google earned more than 32% of the digital advertising revenue in 2016. Since then, the company evolved exponentially and became a tech giant in the mainstream media. Free SWOT Analysis Google Slides Template Features: Massive amount of information. They were students of Stanford University in California and pursuing their Ph.D. company’s product portfolio is very diverse, October 2, 2015 (Google founded in September 4, 1998), 110.855 billion (2017) 22.8% increase over 90.272 billion (2016), 12.662 billion (2017) 35% increase over 19.478 billion (2016). Thus it can be manipulated. Android OS is the number one mobile OS in the world, being used by some of the largest smartphone vendors such as Samsung, Huawei, Xiaomi, OPPO, Lenovo, LG and Huawei. Email: [email protected] It also examines the opportunities and the threats facing the company. 1 in the world as a search engine, it is not the best in everything it does. Google is an American multinational company. Apple Acquisitions. If Google can successfully become a leader of this industry, it can relieve its stress from falling advertisement levels and also maintain its revenue scale. The Ringmaster of the Circus: The Mega Search Engine, Google is the absolute game changer when it comes to online search percentage. 2017 Annual Report. For this reason alone, the company continues to thrive and will do so for most of the foreseeable future. Join our newsletter today to get updates on the latest posts! We report all non-Google businesses collectively as Other Bets. According to Google, the $15 increase (30%) reflects the rising cost of content, but critics argue that the increase is absurd. General purpose search engines and information services, such as Baidu, Microsoft's Bing, Naver, Seznam, Verizon's Yahoo, and Yandex. Its name has become synonymous with online search. Google uses this information to maximise its advertising revenues. Google made it possible to organize all the information on earth and provide it to the user when needed. best opportunities for Google to capitalize on the growth of the smartphone In fact, selling self-driving cars is an exciting opportunity for Google. Form 10-K for the Fiscal Year Ended December 31, 2011. Did you find this article interesting? Censorship of search results, anti-trust violations, anti-competitive practices and patent infringement are some of the major concerns that have been raised over the years by many people and organisations. This shows that while Google is No. He holds an MSc in Tourism & Hospitality from the University of Sunderland. This article is about a detailed SWOT analysis of Google. Available at:, Android (2018). Power over customers, competitors and suppliers. Your information is safe and will never be shared. Form 10-K for the Fiscal Year Ended December 31, 2017. Google’s products are its major strength which has created a huge user base.


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